Virtually every building materials sales organization has an ambitious growth plan. Your objectives may be to increase profitable revenue, take market share or grow the overall market for your category of products and services....
Problems in execution on plans, lack of alignment between sales and marketing, and a talent pool that may not be deep enough. Is this what you as a building materials industry leader experience?
The Building Industry experiences constant change. Chances are your organization is leaner than it has ever been. Your sales leaders are being asked to generate more revenue and profit and execute key company initiatives. Customers have less time to meet and are more resistant to change.
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