| Gatekeeper |
| A term typically referring to the person who controls access to someone you are trying to meet with. |
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| GEM |
| Acronym - Going the Extra Mile. Often referred to when a sales or service provider does extra things to communicate commitment and genuine caring and desire to help the customer. |
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| General Benefit Statement |
| Often used in the beginning of a sales call, the general benefit statement highlights the value or benefit that may occur as a result of the salesperson's visit, or of the selling organization and the customer working together. |
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| Go / No-Go |
| Slang term to denote the point at which the customer and / or the selling organization will make the decision to move forward in the sales cycle. In an organization's selling cycle, there may be multiple GO/No-Go points. |
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| Go-to-Market Strategy |
| The strategy or strategies an organization takes to build their presence in a target market. |
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| Goal |
| The end towards which a salesperson or sales organization is headed. The ability to set and execute against ambitious yet realistic goals is considered the essential foundation to a sales organization's success. |
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| Gross Margin |
| The difference between the cost of goods sold and the price at which it was sold. |
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| Guarantee |
| In sales compensation, a term used to denote that portion of the salesperson's compensation mix that is assured, regardless of level of performance. |
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