| Key Milestones / Key Events |
| Specific checkpoints in the selling process that illustrate tangible advances in the sales cycle. Key Milestones are also effectively used in monitoring implementation plans. These "key events" provide focus and attention to the salesperson, the selling organization, and the customer in ensuring successful outcomes. |
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| Key Performance Indicators (KPIs) |
| Term used to refer to the primary measures an organization uses to measure their own internal performance. |
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| Key Players |
| The men and women inside an account who are essential to the selling organization gaining a positive decision. |
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| KISS |
| Acronym - Keep It Simple Stupid. The KISS principle has been in the folklore of selling for many years, reminding sales professionals that keeping things simple and making it easy to buy will tend to generate greater results in the long term. |
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| Knowledge Center |
| A repository, typically on-line, where an organization maintains its product information, best practices documentation, sample presentations and proposals, etc. for easy access by the selling organization. |
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