| Value |
| Often considered the primary reason for a buyer purchasing something. Value is the relative worth, utility, importance, or financial benefit that is assigned by a buyer to the product or service an organization sells. |
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| Value Proposition |
| A salesperson's or a sales organization's broad statement of the value offered. Often, value is seen as situational. However, in sales, a key way to be perceived as adding value is by demonstrating how your product or service can increase revenues, profits, or reduce costs. |
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| VAR |
| Acronym - Value Added Reseller |
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| VBR |
| Acronym - Valid Business Reason. Used to define the compelling reason a customer will use to make a purchase decision of your product or service. |
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| Vertical Market |
| A market characterized by certain unique characteristics. The words "vertical market" are often considered a synonym for "Market Segment." |
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| Visualization |
| The ability to present a clear mental picture of the end result so that the customer can "see" the benefit or value of your product or solution. |
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