ENGAGE:  Delivering Powerful New Product Presentations

Are your new product presentations enthusiastically embraced by the sales force?

Is your sales force truly involved and engaged in the success of your new products?

Does your sales force have the tools, knowledge and expertise to develop great presentations?

There’s no doubt about it: A successful product launch is a joint effort between Sales and Marketing.  Marketing designs and promotes the product or service. And Sales quickly delivers the revenue.

But is it really that simple? Not for most organizations.

For many companies, new product revenue is typically slow to generate. The delay often occurs when Marketing and Sales don’t effectively collaborate to develop compelling messages and value propositions. What usually happens is this: Marketing develops a new product presentation based on the new product’s features and benefits. Then, they pass the baton to Sales to present it to their customers without the level of buy-in and commitment needed to succeed.

If that scenario sounds familiar, generating revenues from new products is probably taking longer than it should be.

• What if there was an innovative approach to build sales force ownership and effective execution of your new product launches?
• What if you were able to tap into the energy, creativity and expertise of both your marketing and sales people to create presentations that resonate?
• proposition of the new product? What if you had a way to ensure the sales team projects the most important messages and value

There is a way.  It's called ENGAGE.

What is ENGAGE?

ENGAGE is a creative and systematic approach that brings together the best ideas of Sales and Marketing professionals. It provides the means to skillfully plan and deliver persuasive customer presentations that motivate your customers to act. It provides a means to build excitement for new products. This two-day workshop will stir emotional commitment from your salespeople to

• Generate and prioritize key ideas around customer needs.
• Develop compelling messages that link to customer benefits.
• Engage their audiences through targeted questions, dynamic visuals, and artful story-telling.
• Present with conviction and creativity to their audiences.

View the complete ENGAGE description(pdf)

© Copyright Sales Effectiveness, Inc. - All rights reserved.

For more information, contact:

Sales Effectiveness, Inc.
570 W Crossville Rd Suite 103
Roswell, GA 30075
770-552-6612
www.saleseffectiveness.com