Opportunity Map

Acquiring and Growing High-Profile, Strategic Accounts

Does your sales team fully understand the issues that go along with complex sales?

Do they struggle to build a winning strategy for large opportunities?

Do you want them to bag more “elephants?”

Are you getting all the business you can from your high-profile, strategic customers?

Winning large opportunities with high-profile, strategic accounts is challenging for even the best salespeople. These customers require more critical thinking, more effort, more planning and preparation. Most sales professionals have the desire to win this business, yet often they don’t know how to go about working through the myriad of issues involved with complex sales. These issues range from thoroughly understanding the customer’s business and identifying the roles of the multiple players involved, to evaluating competitors and creating a custom strategy that embraces the customer’s value proposition.

How about your sales managers? While they may have valuable experience in winning large opportunities, they often don’t have a framework to use in coaching their people through all the issues that arise with complex sales.

The OpportunityMap Workshop presents a superior tool and proven methodology to dramatically impact your
sales team’s success rate in winning big opportunities at high-impact accounts.

What is OpportunityMap?

• A proven methodology that helps your team win new opportunities and grow opportunities with existing key accounts.
• A straightforward, yet rigorous 4-sided worksheet tool that provides a strong foundation for sales people and sales managers to use in strategizing large opportunities.
• A user-friendly tool that is comprehensive enough so that managers can clearly see all the issues, yet simple enough that salespeople do not resist using it.
• A “playbook” to synthesize all the issues into an executable winning strategy. 

View the full OpportunityMap description (pdf)

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For more information, contact:

Sales Effectiveness, Inc.
570 W Crossville Rd Suite 103
Roswell, GA 30075
770-552-6612
www.saleseffectiveness.com