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Articles and Research

Since 1997, SEI has endeavored to understand how companies excel and exceed customer expectations through the eyes of their sales organizations. We've conducted unique research into the issues senior executives face when competing in today's markets, and what is necessary to build a culture of high performance with their sales teams.  The articles and research papers below highlight key ideas to help you think on where you need to establish focus.

Golden Moments

by Garold L. Markle

When Canadian hockey player, Sidney Crosby, flipped the puck past Team USA’s stalwart goalie in overtime of the final contest in the 2010 Winter Olympic Games, an entire nation erupted in elation. Two hours later, in the Closing Ceremony, Canada officially celebrated two weeks full of resounding success and four years of steadfast preparation. For the host nation’s 34 million people, this became a veritable Golden Moment. A “peak experience” that, through a series of serendipitous acts of luck and will, I was privileged to share. I returned grateful that I had made the effort and eager to renew my quest to be part of as many Golden Moments as possible.

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