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Sales Effectiveness

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BUILDING HIGH-PERFORMANCE SALES TEAMS

Articles and Research

Since 1997, SEI has endeavored to understand how companies excel and exceed customer expectations through the eyes of their sales organizations. We've conducted unique research into the issues senior executives face when competing in today's markets, and what is necessary to build a culture of high performance with their sales teams.  The articles and research papers below highlight key ideas to help you think on where you need to establish focus.

Top 25 Questions to Explore During Initial Sales Calls

The following represent some of the most powerful questions you can ask a customer during initial sales calls.  These questions will provide you with the insights to determine how you may be able to offer value, and where challenges and opportunities exist.  More importantly, these questions will encourage the customer to speak freely and for you to listen intently without providing any recommendations at this initial stage of the sales process.

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