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Sales Effectiveness

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BUILDING HIGH-PERFORMANCE SALES TEAMS

Articles and Research

Since 1997, SEI has endeavored to understand how companies excel and exceed customer expectations through the eyes of their sales organizations. We've conducted unique research into the issues senior executives face when competing in today's markets, and what is necessary to build a culture of high performance with their sales teams.  The articles and research papers below highlight key ideas to help you think on where you need to establish focus.

Top Practices of Superior Sales Organizations

Customer Focus — Unwavering customer focus in selling is crucial to success. Successful selling organizations continually judge their performance through the eyes of the customer. It is not their ability to persuade that defines success, but it is their passionate commitment to involve the customer in every facet of the business. SELLING, or more appropriately stated, “the satisfaction of customer needs,” is the responsibility of everyone in your organization. Everyone touches the customer directly or indirectly. Everyone is a link in the chain of providing value to customers.

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